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We partner with Corporate Houses in their CSR efforts

Reckitt Benckiser – makers of Dettol: Banega Swachh Bharat


  • Project Time Frame: 2015 – 2019
  • Number of Schools: 10,000
  • Number of children: 10,00,000

Modules developed:

  • Hand Washing
  • Water Purification
  • Denture cleanliness
  • Good and Bad habits of toileting
  • Cleanliness

Ref: Statesman

Impact Report

Reckitt Benckiser – makers of Dettol: Banega Swachh Bharat


  • Project Time Frame: 2012 – 2014
  • Number of Schools: 51
  • Number of children: 5,000
  • Program was launched on Children’s day 14 November, by the then Managing Director Shri. M. Bhagavantha Rao.

Center set up

Kits being given to schools

Students learning using the kits


Teachers and students have shown great enthusiasm towards the program and have expressed their gratitude to SBH for this opportunity. We observed that the schools have deployed this program in different innovative ways. Few schools devoted the whole of morning sessions for the activities resulting in a higher attendance. Teachers are even making children repeat the activities to re- enforce the concepts.

The 2013-14 program has received a very strong positive feedback for this new format of implementation at individual school level vis-a-vis at one central hub school done in 2012-13.

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I Clean – Project

  • An initiative by I-clean, for a school situated in the vicinity of the I-clean factory
  • Focused on the ZPHS Gudlapochampally School
  • Offering: 11 Robust models and 9th and 10th Science and Math Concept maps
  •  Impact: 1 school

NATCO Pharma – Project

  • An initiative by Natco Pharma, for a school situated in the vicinity of its pharmaceutical plant
  • Butterfly Fields has been doing a complete HOLP (hands on learning program) as part of the Natco pharma CSR initiative in the school.
  • The Program is now in its 3rd year of implementation.
  • Offering: Science and math hands on learning program integrated with AP –SSC curriculum. 10 topics covered per student per grade
  • Impact: 260 students of classes 8, 9 & 10 across 1 school

Transformative Pedagogy: Classroom vs Field – What works? Learnings from Nutrition India Program

Our 10 years experience designing, training & implementing Science & Math learning solutions1 in classrooms across the country earned us an invitation in April 2019 to join the Nutrition India Program2 (NIP) as Design Specialists in the learning space.

Started in April 2019, NIP is a 5 year initiative to improve nutrition behaviors 1,77,000 pregnant women and their children in over 1000 tribal villages across Maharashtra. It is a multi stakeholder partnership between members with different expertise:

Sno Stakeholder Partner
1Government Public Health officials Govt of Maharashtra
2Corporates looking for CSR initiatives; Reckitt Benckiser, India
3Researchers and Technical Experts;Vihara Innovation Network
4Teaching-Learning Aid Designers; Butterfly Edufields Private Limited
5Grass-root Implementation and Evaluation specialists; PLAN India
6Technology partners; Dure Technologies
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